The Team

  • Micahel Bezance

    Michael Bezance

    Managing Director

    with over 30 years business experience formerly Head of Purchasing for Bayer CropScience. Michael is directly responsible for the future growth of True Traders. He has a simple vision to have at least 100 specialist online shops.

  • Tom Bezance

    Tom Bezance

    Marketing Director

    recently joined after 8 years working in the oil industry in London. Tom is excited to be tasked with increasing awareness of the True Traders brand and pushing it in new directions.

  • Liz Kawala

    Liz Kawala

    IT Manager

    has over 25 years of varied experience within the IT industry. Liz has been with True Traders since the start and is enthusiastic and commited to the future vision of the company.

  • Craig Morris

    Craig Morris

    Operations Manager

    has been with True Traders since the beginning. Craig is highly motivated and dedicated to the ongoing customer service and satisfaction that True Traders prides itself on.

  • Kate Wakefield

    Kate Wakefield


    has experience working within a similar online retail business & joins us as our first Accountant. Kate has quickly restructured our accounts & initiated new processes that will serve us well as we grow. Kate qualified & trained at Lovewell Blake.

  • Dominic Gilham

    Dominic Gilham

    Operations Supervisor

    has worked in several customer focused roles. He is a valued member of the team and is always willing to go the extra mile to help our customers.

  • Tyler Reed

    Tyler Reed

    Marketing & Sales Assistant

    is a bubbly character who has recently graduated from college with a Media qualification and plans to use her advertising and marketing skills within the company.

  • Chris Wilson

    Chris Wilson

    Sales Executive

    has previous sales experience working at the Beach and North Norfolk Radio. Chris is looking forward to applying his sales skills at True Trdaers.

  • Tom Moore

    Tom Moore

    Fulfilment Assistant

    is a helpful member of the warehouse team and prides himself on having a flexible and positive outlook towards the company.

  • Chris Biglin

    Chris Biglin

    Fulfilment Assistant

    has integrated well in to our busy warehouse. Chris is a positive and helpful member of the team who always gets the job done.